CMS analytical - System contains full Retail CRM analytical scope which covers following business functions
Full datamining (deep dive) of customer purchase transactions (all KPIs on all levels) enabling actionable insights discovery
Advanced customer segmentation algorithms, enabling straightforward, easy and precise management of relations towards vast number of customers
Personalized offer creation for specific customer segments or done directly from any custom-made analysis (report) resulting with ad-hoc customer target groups created in campaign/promo mgmt in HOS.
Automated personalized offering – ML driven recommender algorithms for each customer or per customer segment. Furthermore, recommender system allows generation of best fit offer for group of customers as well as generation of best fit customer group for a given product (or category).